OK, so this has gone up on every other blog during the last week, so it only makes sense that it ends up on my own (better late than never). Having gained support from the likes of Soulculture & Respect Magazine among many others, it’s safe to say that we achieved and exceeded what we wanted with this video by introducing the world to who “We Are” collectively as well as who we are individually.
We wanted to use the video to highlight aspects of love that we all share. Our love for our spouses (J the Exodus), our love for our families (Phoenix da Icefire), our love for our craft (AKS) and last but not least, our love for each other (Midas Touch). All too much we see images of specifically young black males , perpetuated online & in the media that contradict the values highlighted above. It’s nice to be part of an outfit who’d attempt to show a different reflection on that, and for it to be well received not only on UK shores, but worldwide.
If you haven’t managed to peep the vid, check it out above.
A special thanks goes out to Self-Taught Beats for the dope backdrop in production, 4649 Worldwide who clothed & sponsored us, DNV Factory who directed the visuals & Caro Ohemaa (aka Nappy Nubian Poet) for playing the female lead. Without you guys it wouldn’t have been possible.
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