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Last updated: 28 February 2026 
Website: http://aksmusic.co.uk
Business Name: AKS / Less is More Music Limited
Contact Email: info@lessismoremusic.co.uk
Registered Address: 5 Brayford Square, London, E1 0SG

1. Introduction

This Privacy Policy explains how AKS / Less is More Music Limited (“we”, “us”, “our”) collects, uses, and protects your personal data when you:

  • Purchase records, media, or merchandise from our website

  • Access our private music streaming portal

  • Subscribe to our mailing list

  • Contact us directly

  • Interact with our website in any way

We are committed to protecting your privacy and complying with the UK GDPR and the Data Protection Act 2018.

2. Data We Collect

We may collect and process the following types of personal data:

A. Identity & Contact Data

  • Full name

  • Email address

  • Billing address

  • Shipping address

  • Phone number

B. Account Data

  • Username

  • Password (encrypted)

  • Membership tier (e.g., Economy, Business, First Class)

  • Portal access level

  • Purchase history

C. Payment Data

Payments are processed securely via third-party payment providers (e.g. Stripe, PayPal).
We do not store full card details on our servers.

D. Technical Data

  • IP address

  • Browser type and version

  • Device type

  • Time zone setting

  • Pages visited

  • Streaming activity within the portal

E. Marketing & Communication Data

  • Email preferences

  • Newsletter subscription status

  • Engagement with emails

3. How We Use Your Data

We use your data to:

  • Process and fulfil orders

  • Grant and manage access to the private streaming portal

  • Deliver digital boarding passes or access credentials

  • Provide customer support

  • Manage membership tiers

  • Improve website functionality and user experience

  • Send marketing communications (where consent has been given)

  • Prevent fraud and protect our platform

4. Legal Basis for Processing

Under UK GDPR, we rely on:

  • Contractual necessity – to process orders and provide portal access

  • Legal obligation – for accounting and tax compliance

  • Legitimate interests – to improve services and protect our platform

  • Consent – for marketing communications

5. Private Streaming Portal Data

When you access our streaming portal, we may collect:

  • Login activity

  • Streaming behaviour (e.g., tracks played, frequency)

  • Access tier validation

This data is used to:

  • Ensure correct tier-based access

  • Monitor platform performance

  • Prevent unauthorised access

We do not sell or share your listening behaviour with third parties for advertising purposes.

6. Sharing Your Data

We only share your data where necessary with trusted service providers such as:

  • Payment processors (e.g. Stripe, PayPal)

  • Hosting providers

  • Email marketing platforms (e.g. Mailchimp, Resend)

  • Cloud infrastructure providers

  • Analytics providers

All third parties are required to respect the security of your data.

We do not sell your personal data.

7. International Transfers

Some of our service providers may store or process data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).

8. Data Retention

We retain your personal data:

  • For as long as your account remains active

  • As required for tax and accounting purposes (typically 6 years in the UK)

  • Until you request deletion (subject to legal obligations)

Streaming activity data may be anonymised for analytical purposes.

9. Cookies

We use cookies to:

  • Enable essential website functionality

  • Remember login sessions

  • Analyse site performance

  • Improve user experience

You can control cookies via your browser settings.

A separate Cookie Policy may be provided.

10. Data Security

We implement appropriate technical and organisational measures including:

  • SSL encryption

  • Secure hosting infrastructure

  • Access controls

  • Encrypted passwords

  • Limited administrative access

However, no system is completely secure.

11. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction

  • Request deletion

  • Restrict processing

  • Object to processing

  • Withdraw consent (for marketing)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO Website: https://ico.org.uk/

To exercise your rights, contact us at:
📧 info@lessismoremusic.co.uk

12. Children’s Privacy

Our website and streaming portal are not intended for individuals under 16.
We do not knowingly collect data from children.

13. Changes to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be available on our website.

14. Automated Access Control

Access to the private streaming portal is automatically granted or revoked based on purchase status and membership tier.
This involves automated processing of account and order data but does not involve profiling or automated decision-making that produces legal effects.

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